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Question 1.2: Definition: According to dictionary.com social capital is defined as the interpersonal relationships, institutions, and other social assets of a society or group that can be used to gain advantage” or it is defined as by the British dictionary “the network of social connections that exist between people, and their shared values and norms of behavior, which enable and encourage mutually advantageous social cooperation.” Organizations such as Facebook, Airbnb and Uber have harnessed social capital to grow their market shares. Due to the connections that everybody has online. The connections and shared values that exist between people and enable cooperation. This allows users to continuously see what is available and how to use these Organisations for personal benefit. As a digital citizen, gaining social capital will help you build visible networks and connect you to influencers, thus allowing multiple opportunities to arise. How to build a strong social capital:...
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